The Experience Economy changes the state of business marketing by shifting the focus from selling products to selling experiences. This transformation is about creating value for customers through unique and memorable experiences. For instance, Rawlings, the exclusive baseball manufacturer to the Major Leagues, realized that most of its customers are not professional players but people who enjoy baseball and a good game of catch. Therefore, they focused on enhancing the experience of these customers, which is a significant shift in their marketing strategy.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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