The Experience Economy impacts customer satisfaction by transforming the way customers interact with products or services. It's not just about the product itself, but the overall experience that comes with it. For instance, in the case of Rawlings, they realized that their customers are not just Major League players, but people who enjoy baseball and a good game of catch. By focusing on the experience of these customers, they were able to enhance customer satisfaction.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
View summary