A go-to-market strategy addresses the adoption of international standards in local markets by ensuring the product or service aligns with these standards. This involves understanding the international standards relevant to the product, and ensuring the product meets these standards. Additionally, the strategy would include a plan for communicating this compliance to potential customers in the local market. This could involve marketing and advertising efforts that highlight the product's compliance with international standards.
How to introduce a new product to the most promising market? With a solid go to market strategy on d...
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