The Innovation Ambition Matrix contributes to market dominance by helping businesses strategically allocate resources across core, adjacent, and transformational technologies. Core technologies sustain the current revenue stream, adjacent technologies build off core technologies and explore new markets, and transformational technologies are future-focused. By tracking investments across these categories, businesses can balance their portfolio and maximize their return on investment. This strategic allocation of resources can lead to market dominance.
Why do so many perfectly managed companies fail? Inspired by the seminal work of author Clayton Chri...
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