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The internet and social media contribute to shallow work by promoting multitasking and constant switching between tasks. This constant switching of attention, such as checking emails or social media updates, dilutes focus and makes it difficult to engage in deep work. It can take 10-20 minutes to refocus after such interruptions, which hinders the ability to perform deep, focused work.
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This book divides work into two categories: 'Deep Work' and 'Shallow Work.' Shallow work is meetings, emails, phone calls, and the all those other dai...
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Long thought to be a desired trait for any successful person, multitasking has now been shown to be ineffective and a hindrance to deep work. Recent research shows that multitasking is nothing more than single-tasking performed by switching from one task to another rapidly. This switching makes real focus almost impossible because attention is divided and diluted. When someone switches their attention to checking email or a quick news update, it can take 10-20 minutes to get the mind to re-focus. This lapse in focus makes it difficult to give deep work the attention it needs.
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