The Key Account Management presentation aids in maximizing the value of big customers by providing tools and strategies for effective account management. It introduces a scoring matrix that helps key account managers prioritize accounts based on growth potential and harmony with the company's strategic fit, culture, vision, and overall strategy. This assessment helps allocate time and resources more efficiently, focusing on accounts that offer the highest return on investment and synergy.
Need to better retain your biggest customers and maximize their values? Use our Key Account Manageme...
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