The Lean Product Process facilitates rigorous step-by-step product thinking by breaking down the process of achieving product-market fit into six distinct steps. These steps are: identifying target customers, selecting underserved needs, defining the Product Value Proposition, shortlisting the Minimum Viable Product feature set, building a prototype, and testing with customers. This structured approach minimizes rework and ensures that each step is thoroughly considered and executed.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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