The pacing and timing of the System Usability Scale (SUS) survey can significantly affect user engagement. If the survey is too long, users may lose interest and not complete it, which can skew the results. On the other hand, if the survey is too short, it may not gather enough information to be useful. Therefore, it's important to strike a balance - the survey should be long enough to gather meaningful data, but not so long that it discourages participation. Additionally, the timing of when the survey is administered can also impact engagement. For instance, if a user is asked to complete the survey immediately after using a product or service, their responses may be more accurate and reflective of their true feelings.

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Similarly, the System Usability Scale, or SUS, obtains individual responses to survey questions. It then uses these responses to calculate a total usability score for each question. (Slides 22-23) Where the previous tool tracked the performance of tasks, this one documents user sentiment about overall usability. If the last tool revealed how easily subjects performed tasks, this tool will tell you how they feel about those tasks.

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Idea Testing

How to know if an idea is worth pursuing? Companies need tried-and-true ways to discover the next big idea that will disrupt their industry. This Idea...

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