The 'place' element in marketing, also known as distribution, applies to a service company in terms of where the service is delivered or where it's available for the customer. For a service company, 'place' could be a physical location like a salon or a restaurant, or a virtual location like a website or an app for online services. It's crucial for a service company to ensure that their services are easily accessible and convenient for their customers.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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