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The Product Market pyramid directly relates to the concept of delighting customers. It starts with identifying specific customer needs (Value Proposition), then developing a set of product features (Feature Set) to meet these needs. The topmost layer, the UX layer, is the real-world product interface that customers will see and use. If designed well, this interface can delight customers by providing a seamless and enjoyable user experience.
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Why do so many products fail? It's not because they are built or marketed poorly, but because they don’t delight customers. Read this book summary for...
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The third segment in the Product Market pyramid is Value Proposition. This is the set of specific customer needs that the product aims to address in ways better than the existing alternatives. This naturally leads to the fourth layer, the Feature Set. The Feature Set is the product features that are chosen to meet these customer needs. The topmost layer is the UX layer, which is the real-world product interface that customers will see and use.
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