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The radar ball aligns with Rawlings' overall business strategy by providing a unique, fun, and affordable product that enhances social interaction and the experience of playing catch. It uses simple information technology to offer a feature typically found in more expensive equipment, like radar guns, thus potentially attracting a wider customer base.
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By rethinking the simple baseball, and the customers who buy it, Rawlings designed a baseball called the "radar ball." Using simple information technology, they created a baseball with a microchip that digitally shows how fast the ball is thrown after each throw. The result is a fun, inexpensive alternative to costly radar guns. But more importantly, Rawlings found a way to increase social interaction, taking a game of catch to a different level and creating a different experience.
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By customizing each part of a customer experience, a product or service increases in value. Using key points from theater and stage, the book teaches ...
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