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The radar ball aligns with the principles of the Experience Economy by enhancing the user's experience. It uses simple information technology to digitally show the speed of the ball after each throw, thereby increasing social interaction and taking the game of catch to a different level. This creates a unique and fun experience for the user, which is a key aspect of the Experience Economy.
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By customizing each part of a customer experience, a product or service increases in value. Using key points from theater and stage, the book teaches...
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By rethinking the simple baseball, and the customers who buy it, Rawlings designed a baseball called the "radar ball." Using simple information technology, they created a baseball with a microchip that digitally shows how fast the ball is thrown after each throw. The result is a fun, inexpensive alternative to costly radar guns. But more importantly, Rawlings found a way to increase social interaction, taking a game of catch to a different level and creating a different experience.
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