The Rawlings radar ball exemplifies the concept of a product as a mini-performance by transforming a simple game of catch into a more interactive and engaging experience. The radar ball, equipped with a microchip, digitally displays the speed of each throw, adding a new dimension to the game. This not only provides an inexpensive alternative to costly radar guns but also enhances social interaction, making each throw a mini-performance.
By customizing each part of a customer experience, a product or service increases in value. Using ke...
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