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The Rawlings radar ball exemplifies the concept of a product as a mini-performance by transforming a simple game of catch into a more interactive and engaging experience. The radar ball, equipped with a microchip, digitally displays the speed of each throw, adding a new dimension to the game. This not only provides an inexpensive alternative to costly radar guns but also enhances social interaction, making each throw a mini-performance.
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By rethinking the simple baseball, and the customers who buy it, Rawlings designed a baseball called the "radar ball." Using simple information technology, they created a baseball with a microchip that digitally shows how fast the ball is thrown after each throw. The result is a fun, inexpensive alternative to costly radar guns. But more importantly, Rawlings found a way to increase social interaction, taking a game of catch to a different level and creating a different experience.
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By customizing each part of a customer experience, a product or service increases in value. Using key points from theater and stage, the book teaches...
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