How does the sales funnel model help in digital marketing?

The sales funnel model is a crucial tool in digital marketing as it guides potential customers through their buying journey. It starts from the awareness stage where customers first learn about a product or service, then moves to the interest and decision stages where they consider the offering and make a decision, and finally to the action stage where the purchase is made. This model helps businesses understand and cater to the needs of their customers at each stage, thereby increasing the chances of conversions and sales.

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Netflix, which has 182.8 million subscribers worldwide is a great example of an effective, easy and rewarding sales funnel implementation. The world's largest entertainment service has seven sales funnel stages because a customer has to complete seven steps to use the service. They are: Landing Page, Introduction Page, Pricing Page (which allows the customer to choose a plan), Create Your Account Page, Sign-Up Page, Set Up You Payment, Complete The Payment. The reason why Netflix sales funnel model works like magic is because through these seven simple steps, the company establishes trust with the customer and makes the process of signing up risk-free and effortless.

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Sales Funnel

How can you effectively convert visitors into loyal customers? Populate our Sales Funnel slides to analyze the beginning to end of the customer journe...

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