How does the sales funnel of Netflix differ from other sales funnels?

The sales funnel of Netflix is unique in that it provides value first to build relationships and turn browsers into customers. It offers a free 30-day trial to potential customers, allowing them to experience the service before making a commitment. After the trial period, customers are then asked if they want to continue with the service. This approach differs from other sales funnels that may not provide such a comprehensive trial period or value upfront.

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Gusten Sun, founder and CEO of Freedom Funnels, explained the sales funnel to Entrepreneur saying: "To give you a practical example... let's say you're a movie buff, but you want to stop spending so much money at the theaters. You do a quick Google search and find an online movie streaming service that offers a free 30-day trial. You sign up, watch movies for free for a month and afterward they ask you if you want to continue watching unlimited movies from the comfort of your home. You say yes and pay. That's an example of a successful funnel, and that's the concept of providing value first in order to build relationships and turn browsers into customers…Oh, and you may have guessed: That's the sales funnel of Netflix."

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Sales Funnel

How can you effectively convert visitors into loyal customers? Populate our Sales Funnel slides to analyze the beginning to end of the customer journe...

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