The 'SCAMPER Mind Map' is a creative tool used in the ideation process during business transformation. It stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. Each of these prompts encourages you to think differently about a product, service, or process, potentially leading to innovative ideas. For example, 'Substitute' might make you consider what elements of your product or service could be replaced to improve it, while 'Eliminate' could lead you to simplify your processes. By systematically considering each aspect of SCAMPER, you can generate a wide range of ideas for transforming your business.
Without adequate innovation, you risk falling behind in even what you do well. So how can an organiz...
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