The 'Spend versus Revenues' dashboard in the Marketing Dashboard functions by comparing the actual amount spent across all your various marketing channels against the revenue returned from that spend. It has filter inputs at the top that allow you to filter based on a given range or dropdown field. These filter inputs are unique to that dashboard. It provides a quick glance at the last three months of the latest date in the query, and a section that compares the data over the entire period.

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The Marketing Dashboard can be customized to track specific KPIs by adjusting the filter inputs at the top of the dashboard. These filters allow you to track data based on a given range or dropdown field. Additionally, you can customize two regular dropdown fields and two nested dropdown fields to define your top KPIs. Remember, the filter inputs on each dashboard are unique to that dashboard, so ensure they match if you are comparing data across multiple dashboards.

The 'Revenues versus actual by month' section in the Marketing Dashboard provides insights by comparing the revenue generated and the actual amount spent over the entire period. This comparison helps in understanding the effectiveness of the marketing spend across various channels. It allows for a month-by-month analysis of the return on investment, helping to identify trends, patterns, and any potential areas of concern or success.

The filter inputs in the Marketing Dashboard are significant as they allow you to customize the data you view based on specific criteria. They enable you to filter the data based on a given range or dropdown field. This feature is particularly useful when comparing data across various channels or time periods. However, it's important to note that the filter inputs on each dashboard are unique to that dashboard. Therefore, if you're comparing data across multiple dashboards simultaneously, you need to ensure the filter inputs match on each one.

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Marketing Dashboard

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