The subscription model can significantly impact business growth by shifting the focus from the product to the individual customer. This model allows businesses to provide customers with ongoing value, leading to consistent revenue and the potential for growth. It also enables companies to collect valuable data about customer preferences and behaviors, which can inform business strategies and decisions. Examples of this can be seen in various industries, such as retail, news, media, and software services like Adobe, which experienced steady growth after transitioning to a cloud-based subscription service.
Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sal...
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