The subscription model promotes outcomes over ownership by focusing on the individual customer's needs and preferences rather than the product itself. It allows customers to access a range of services or products from the same company, often at a lower cost than owning. This model also enables companies to gather data on customer usage and preferences, which can inform future product development and marketing strategies. In industries like software, media, and even heavy equipment, the subscription model has led to steady growth and a focus on service-level agreements rather than product sales.
Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sal...
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