Question
The total fixed cost does not directly affect the customer's price perception. However, it influences the pricing strategy of a business. If the fixed costs are high, the business may need to set higher prices for its products to cover these costs and make a profit. This could lead to customers perceiving the product as expensive. But it's important to note that customers' price perception is also influenced by many other factors like product quality, brand reputation, and market competition.
This question was asked on:
To begin, first enter the name of the cell phone under the Price Analysis section of the Field tab, along with an initial price point to analyze. Then enter the total fixed cost for the business, which is the total amount of money a business must pay to keep their operations running regardless of how many products they make or sell.
Receive new free presentations every Monday to your inbox.
Full content, complete versions — No credit card required.