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How does the total f...

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How does the total fixed cost affect the customer price perception?

The total fixed cost does not directly affect the customer's price perception. However, it influences the pricing strategy of a business. If the fixed costs are high, the business may need to set higher prices for its products to cover these costs and make a profit. This could lead to customers perceiving the product as expensive. But it's important to note that customers' price perception is also influenced by many other factors like product quality, brand reputation, and market competition.

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To begin, first enter the name of the cell phone under the Price Analysis section of the Field tab, along with an initial price point to analyze. Then enter the total fixed cost for the business, which is the total amount of money a business must pay to keep their operations running regardless of how many products they make or sell.

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Preview of Pricing Strategies
Spreadsheet
13 Sheets
2 Formats

Preview (13 sheets)

Competitive landscape charts: competitor perceptual map and Kotler's matrix Sheet preview
Cost-based pricing charts: break-even analysis and pricing comparison chart Sheet preview
Customer price sensitivity charts Sheet preview
Customer price sensitivity pricing landscape charts Sheet preview
Pricing data table to assess customer price sensitivity over time Sheet preview
Market penetration charts  Sheet preview
Feature sensitivity charts Sheet preview
Freemium conversion charts Sheet preview
Freemium conversion table  Sheet preview
Cost-based pricing table  Sheet preview
Market penetration table Sheet preview
Market penetration table (skimming) Sheet preview
Customizable fields Sheet preview

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