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The two-sided marketplace model impacts the sustainability of platforms like Patreon by creating a self-sustaining ecosystem. Creators provide exclusive content, attracting Patrons who pay for access. This generates revenue for the creators and Patreon, ensuring financial sustainability. Societally, it democratizes content creation, allowing anyone to monetize their work and providing consumers with a wider range of content. However, it also raises issues around income inequality among creators and the potential for exploitation.
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For context, Patreon is an online platform that allows Creators to upload exclusive content to be consumed by their subscribers, or Patrons. Creators get to determine subscription tiers, usually ranging from $1 to $10 per month. Much like other well-known names like Airbnb and Upwork, Patreon is a two-sided marketplace; So while the transactions between Creators and Patrons take place, the company takes a cut.
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What is the most effective revenue model or monetization strategy for your organization? This presentation provides a comprehensive guide to tried-and...
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