The use of images in presentations significantly enhances the memory recall of the audience. This is due to the pictorial superiority effect, a theory that suggests information paired with images is more likely to be remembered. For instance, molecular biologist John Medina states that if you learn a piece of information paired with an image, you'll still remember 65% of it three days later. Therefore, incorporating images into presentations can make them more impactful and memorable.
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Information that's delivered with images is more likely to be remembered due to a theory known as "pictorial superiority." According to molecular biologist John Medina, if you learn a piece of information paired with an image, you'll still remember 65% of it three days later. For instance, you might use this slide as a visually impactful way to open a Corporate Identity deck that impresses key stakeholders, new recruits, or prospective clients. (Slide 1)