The Value Proposition directly influences the customer's perception of the product as it outlines the specific customer needs that the product aims to address. It sets the stage for the Feature Set, which are the product features chosen to meet these needs. Ultimately, it shapes the UX layer, the real-world product interface that customers interact with. Therefore, a strong Value Proposition can lead to a positive customer perception by effectively addressing their needs and providing a superior alternative to existing products.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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