The VRIO Analysis is a tool that firms use to identify their resources and capabilities that can lead to a sustained competitive advantage. It directly relates to the resource-based view of the firm as it helps in understanding the resources and capabilities that a firm possesses and how they can be used to achieve a competitive advantage. The resource-based view of the firm suggests that the resources that are valuable, rare, inimitable, and organized are the ones that can lead to a sustained competitive advantage, which is what the VRIO Analysis helps to identify.
How do you know if a venture is worth your time, investment, and resources? Value, rareness, imitabi...
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