Zag contributes to the discourse on branding and marketing by offering a unique approach to brand marketing. The book, written by Marty Neumeier, presents a model that includes four elements: Focus, Difference, Trend, and Communications. It is designed as a "whiteboard book," which uses pictures and illustrations to effectively convey the points in each chapter. This approach makes the information easy to understand, making it a valuable resource for anyone serious about succeeding in business.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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