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Zag contributes to the discourse on branding and marketing by offering a unique approach to brand marketing. The book, written by Marty Neumeier, presents a model that includes four elements: Focus, Difference, Trend, and Communications. It is designed as a "whiteboard book," which uses pictures and illustrations to effectively convey the points in each chapter. This approach makes the information easy to understand, making it a valuable resource for anyone serious about succeeding in business.
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delivers an interesting and unique approach of the authors' view on branding and marketing. Marty Neumeier has created what should be considered required reading by anyone in business that is serious about wanting to succeed. The book offers a brand marketing model that includes four unique elements: Focus, Difference, Trend and Communications. As a "whiteboard book," the information is presented in easy to understand ideas. The author realizes the importance of using pictures and illustrations to drive home the points he is trying to convey in each of the short chapters.
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Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. Marty Neumeier has created what should be considere...
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