Zag's approach to branding and marketing differs from traditional methods in that it includes four unique elements: Focus, Difference, Trend, and Communications. It is presented in an easy-to-understand format, using pictures and illustrations to drive home the points in each of the short chapters. This is a departure from traditional methods that may rely more heavily on text and less on visual aids.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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