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Apple's positioning as a luxury brand has significantly contributed to its market dominance. This strategic positioning has allowed Apple to command premium prices for its products, leading to high profit margins. Moreover, it has extended the life of the Apple brand, ensuring its relevance and appeal even as specific products may not remain the best in the market forever. The luxury positioning, coupled with its extensive network of retail stores in premium locations across 18 countries, presents a formidable barrier to competitors.
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Jobs' decision to position Apple as a luxury brand is one of the most consequential in business history. Beyond market dominance and premium margins, it has extended the life of the Apple brand. The iPhone may not be the best phone forever. But Apple's positioning as a luxury brand and its 500 plus retail stores in premium locations across 18 countries presents a formidable moat to competitors.
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How do you gain a career edge in a world dominated by Big Tech? What makes “The Four,” namely Apple, Google, Facebook and Amazon, so incredibly succes...
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