The development of Duo's personality has significantly contributed to the brand strategy by creating a unique and relatable character that users can connect with. This has helped in boosting Duo's popularity. Duo's personality, which is portrayed as a mischievous imaginary friend, adds an element of fun and humor to the user experience. This strategy has made the brand more engaging and appealing to users, thereby enhancing user retention and loyalty.
What are the tactics that brands can utilize to effectively win over customers? Explore all facets o...
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