The perception of the design process has changed over time from being seen as a talent or gift possessed by creative individuals to being understood as a systematic process. It is now recognized that design is not just about creating innovative products or services, but it also applies to many areas in business and life, including processes, social issues, and policy making.

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Change By Design

The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he has learned about how to make “change by design.” Ti...

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When most people think of "design," they think of creative types working feverishly in a studio working up sketches, drawings, and prototypes. These creatives seem to have some innate gift, or talent, for innovative ideas and for bringing those ideas to life. This book is designed to change that thinking by explaining how design is a process that applies to many areas in business and life. The design process is relevant to processes, social issues, and policy making, not just innovative products or services.

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One common misconception is that creativity in design is solely about creating aesthetically pleasing products or services. In reality, creativity in design is also about problem-solving and innovation. It's about finding new ways to meet user needs and improve functionality. Another misconception is that creativity is an innate talent that some people have and others don't. In fact, creativity can be learned and developed, and everyone has the potential to be creative. Finally, there's a misconception that creativity is only relevant in certain fields, like art or advertising. In truth, creativity is crucial in many areas, including business, social issues, and policy making.

The design process can be used to tackle societal challenges by applying its principles to processes, social issues, and policy making. It involves identifying a problem, brainstorming solutions, creating prototypes, testing, and refining. This process can be used to address societal issues by creating innovative solutions and policies that meet the needs of the community.

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