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The rise of fantasy sports betting in the US and India has significantly influenced the interest in NFL. Fantasy sports betting has gamified the experience of watching NFL games, increasing engagement in every game, not just those played by a viewer's favorite team. This has led to an increase in viewership, with the average fan watching more games. In India, the number of fantasy gamers has been growing rapidly, from 90 million in 2019 to an estimated 150 million by the end of 2022. This growth in fantasy gaming could potentially contribute to a greater interest in the NFL.
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We show our analysis: all the top growing sports leagues, head to head. Will the NFL finally beat FIFA? Will the NBA or India Premiere League catch up...
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Alternatively, the rise of fantasy sports betting throughout both the US and India could contribute to a greater interest in the NFL. There were 90 million fantasy gamers in India in 2019, and it is estimated that by the end of 2022, there will be nearly 150 million fantasy gamers in the country. Disney (under Bob Chapek) had its sights set on sports betting as a growth avenue for its streaming content, and previously said that the Under 35 demo wants sports betting as part of their sports lifestyle. In 2021, a lot of the NFL's viewership gains came from the average fan watching 20.3 games instead of 18.8, which some have attributed to the gamification aspect of fantasy football, which increases engagement in every game as opposed to just those played by your favorite team. But we'll see if Bob Iger, Disney's new CEO, agrees with that strategy. (Source)
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