The shift towards access over ownership has significantly influenced the growth of subscription services. As consumers are more focused on having access to services rather than owning them, businesses have adapted by creating services that deliver ongoing value. This shift has required changes in organizational structure, including a new focus for sales, marketing, and finance teams, and a new approach from IT. Despite an initial drop in revenue and rise in expenses, the long-term benefits of this shift have proven to be worth it.
Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sal...
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