The use of 3D models in presentations has evolved significantly over time. Initially, 3D models were primarily used in specialized fields such as architecture and engineering. However, with advancements in technology, they have become more accessible and are now used in a variety of industries for presentations. They provide a more realistic and engaging visual experience, which can help to leave a lasting impression on the audience. This evolution has been driven by the increasing demand for more interactive and immersive presentation experiences.
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According to Concept Design, the 3D model presentation is more compelling to a prospect than viewing a 2D drawing because the more realistic picture of a 3D model stays in the brain for a longer period of time. "The better the impression the greater is the chance of winning the customer," the studio's website states.