Agile methodologies have been institutionalized in the innovation community through the adoption of the lean startup movement principles. This includes the formation of small, internal startup teams that are cross-functional and focused on testing assumptions about potential new products using minimum viable products. This process involves a repeated cycle of testing, leading to an iterative process where failure becomes a key component in validated learning. The use of growth boards and metered funding also helps these teams learn how to pivot or persevere in their strategies.
The Startup Way — released in early-October 2017 — is the continuation of the award-winning The Lean...
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