How have global companies like Apple and Google adapted their go-

Apple and Google, like many other global companies, have adapted their go-to-market strategies in response to changes in purchase behaviors by focusing more on online sales and digital marketing. They have invested heavily in improving their online platforms and user experience to make online shopping more convenient and attractive for customers. They have also used data analytics to understand customer behavior and preferences better, enabling them to target their marketing efforts more effectively. Furthermore, they have expanded their product offerings to cater to the changing needs and preferences of their customers.

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The best product leaders and marketers are those who pay attention to the big environment. Think about what happened in the last few years as businesses had to adjust to new purchase behaviors. In many cases, the necessity of online sales eventually became a preference, as businesses and shoppers were mutually benefited.

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Go-to-Market Strategy (Part 2)

How to introduce a new product to the most promising market? With a solid go to market strategy on deck, make sure the resources and hard work spent o...

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