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Change is incorporated into the company-wide culture to create a lasting commitment by following a structured process. Initially, the organization creates a sense of urgency and support with a guiding coalition. This is followed by empowering broad action and recognizing short-term wins during the exploration phase. Finally, the change is integrated into the company-wide culture. This process ensures that the change is not just a temporary shift but becomes a part of the company's culture, leading to a lasting commitment.
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Change can be difficult. But effective management of the change process can lead to long-lasting improvements for both the business and its people. Fr...
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Every change follows a familiar pattern. The change transition curve begins with uncertainty and then heads into a period of skepticism as productivity wanes. Luckily, this temporary drop usually bottoms out. To help with this transitional period, the organization can create a sense of urgency and support with a guiding coalition. Again, this all goes back to the importance of team communications. As skepticism bottoms out, empower broad action and recognize the short-term wins through the exploration phase. Finally, incorporate the change into the company-wide culture to create a lasting commitment.(Slide 19)
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