How might a company in a traditional sector like manufacturing apply the pre-suasion techniques discussed in the book?

A startup can use the key topics or framework covered in Pre-suasion to grow by directing the attention of consumers towards their company. They can adopt persuasion models that focus on when to influence people. For instance, they can use the perception of a threat to open the minds of consumers and persuade them to act in a manner that they feel is good for their safety. This can be done through effective messaging and communication strategies.

Potential obstacles companies might face when applying the concepts from Pre-suasion could include resistance from consumers who are aware of these tactics, or a lack of understanding on how to effectively implement these strategies. To overcome these obstacles, companies could invest in training to ensure their teams understand and can effectively apply these concepts. Additionally, they could focus on building genuine relationships with their customers, ensuring that any persuasive tactics are used ethically and in the customer's best interest.