How might a traditional retail company apply the innovative approaches discussed in HBR’s 10 Must Reads on Innovation?

Potential obstacles companies might face when applying the concepts from HBR’s 10 Must Reads on Innovation could include resistance to change, lack of resources, and lack of a clear innovation strategy. To overcome these obstacles, companies could foster a culture of innovation, allocate sufficient resources to innovation projects, and develop a clear innovation strategy that aligns with their overall business goals.

HBR's 10 Must Reads on Innovation has influenced corporate strategies and business models by providing insights and best practices on innovation. It has helped companies understand that innovation is more than just creativity, but a structured process. For instance, it has inspired companies to leverage unexpected opportunities and commit to reverse innovation, as exemplified by GE's development of an inexpensive, portable ultrasound unit for rural clinics in China. This not only created demand across China but also jump-started GE's reverse innovation efforts.