Global companies like Apple or Google can leverage the rising trend of retro products in several ways. Firstly, they can reintroduce older, popular models of their products with modern upgrades, similar to how Kodak reintroduced its Ektachrome filmstock. This can cater to the nostalgia of older generations and the retro fascination of younger ones. Secondly, they can incorporate retro design elements into their current products, blending the old with the new. This can make their products stand out and appeal to a wider audience. Lastly, they can launch marketing campaigns that highlight the retro aspects of their products, tapping into the current trend and increasing their appeal.
How to anticipate potential challenges and harness emerging opportunities in an ever-evolving busine...
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