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Global companies like Apple or Tesla can utilize celebrity endorsements to appeal to consumer emotion and inspire purchase intent by associating their products with the positive image and influence of the celebrity. Celebrities often have a strong emotional connection with their fans, and this connection can be leveraged to create a positive perception of the product. The celebrity's endorsement can create a sense of trust and aspiration among consumers, inspiring them to purchase the product. Additionally, the celebrity's lifestyle and values can be aligned with the brand's image, further enhancing the appeal of the product.
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Some activations are needed to increase initial brand awareness. Some drive sales, some appeal to rationality, while others appeal to emotion. For example, a celebrity endorsement is likely to appeal to consumer emotion and inspire purchase intent. Trend reports appeal to the more rational side, and are more effective at educating potential customers and creating brand awareness.
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Need a way to manage brand image and improve public perception? This PR Strategy presentation provides a comprehensive suite of tools to craft the bes...
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