Global companies like Apple or Tesla can utilize celebrity endorsements to appeal to consumer emotion and inspire purchase intent by associating their products with the positive image and influence of the celebrity. Celebrities often have a strong emotional connection with their fans, and this connection can be leveraged to create a positive perception of the product. The celebrity's endorsement can create a sense of trust and aspiration among consumers, inspiring them to purchase the product. Additionally, the celebrity's lifestyle and values can be aligned with the brand's image, further enhancing the appeal of the product.
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