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The radar ball could potentially revolutionize sports technology by integrating information technology into sports equipment. This could lead to more interactive and engaging experiences for players and spectators alike. It could also pave the way for more advanced sports equipment in the future, which could provide real-time data and analytics, enhancing performance and strategy.
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By rethinking the simple baseball, and the customers who buy it, Rawlings designed a baseball called the "radar ball." Using simple information technology, they created a baseball with a microchip that digitally shows how fast the ball is thrown after each throw. The result is a fun, inexpensive alternative to costly radar guns. But more importantly, Rawlings found a way to increase social interaction, taking a game of catch to a different level and creating a different experience.
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By customizing each part of a customer experience, a product or service increases in value. Using key points from theater and stage, the book teaches...
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