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The deals might influence the popularity of different sports by increasing their visibility and reach. The more a sport is broadcasted, the more people are likely to watch it, leading to increased popularity. Additionally, the association with big brands like Apple could also boost the sport's image and attract more fans.
Question was asked on:
Under some of the most recent deals, TV networks will pay about 2x their current fees to broadcast NFL games, and Apple signed a deal to pay around 3x the value of Major League Soccer's previous contract. That massive premium is because nearly every one of the most viewed live events of all time was a sports event. (Source)
Asked on the following report:
We show our analysis: all the top growing sports leagues, head to head. Will the NFL finally beat FIFA? Will the NBA or India Premiere League catch up...
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