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A marketing plan should be reviewed and updated regularly. The frequency of review and update can depend on various factors such as changes in the market, business goals, and performance of current marketing strategies. However, as a general rule, it's good practice to review and update your marketing plan at least once a quarter.
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"A marketing plan contains one or more marketing strategies. It is the framework from which all of your marketing strategies are created, and helps you connect each strategy back to a larger marketing operation and business goal," HubSpot team says. According to them, the below steps will help you put together a comprehensive marketing plan.
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What steps can businesses take to make their marketing goals measurable and achievable? Align your vision with new opportunities with our Marketing Pl...
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