How relevant are the themes in HBR’s 10 Must Reads on Innovation to contemporary issues and debates?

A company in a traditional sector like manufacturing can apply the innovative approaches discussed in HBR’s 10 Must Reads on Innovation by first understanding that innovation is more than just creativity, it's a structured process with rules and best practices. They can start by not avoiding risks associated with innovation, as avoiding risks also means avoiding potential rewards. They should develop a better understanding of the innovation process and create new rules for how these ventures are funded. While innovation is unpredictable, it can be measured, which can limit the risk. This approach can help them to innovate and potentially increase their profits.

The book "HBR’s 10 Must Reads on Innovation" is a compilation of articles from various experts in the field of innovation. It does not provide specific case studies or examples, but rather, it offers insights and strategies on how to foster innovation in a business setting. The broader implications of these strategies suggest that innovation is not just about creating new products or services, but also about creating a culture that encourages risk-taking and embraces change. It also emphasizes the importance of understanding the innovation process to effectively manage risks and measure outcomes.