How to discover and capture underserved needs of a target market?

To discover and capture underserved needs of a target market, you need to conduct thorough market research. This can be done through surveys, interviews, focus groups, and observation.

Listen to your customers and potential customers. Understand their pain points, their needs, and their desires. Look for patterns and trends in their feedback.

Also, analyze your competitors. Identify what needs they are not meeting and see if you can fill that gap.

Once you've identified these underserved needs, you can then develop a value proposition that addresses them. This could be a unique feature, a lower price, or a better customer service.

Remember, the key is to understand your target market deeply and to continuously adapt to their changing needs.