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The author uses Logos, or logical appeal, in this part of the book by providing a systematic and logical method for achieving success. The method involves autosuggestion, stating the action plan out loud twice a day, visualizing it, and reading the plan often to memorize all the points. This logical process is designed to train the subconscious mind to believe in one's success. The author also suggests a specific way to visualize the desire for money, which adds to the logical appeal. This systematic approach appeals to the reader's sense of logic and reason, convincing them of the effectiveness of the method.

Auto-suggestion is a psychological technique related to the placebo effect. It is a type of self-induced suggestion where individuals guide their own thoughts, feelings, or behavior. The technique is often used in self-help and psychotherapy.

The concept was popularized by Napoleon Hill in his book "Think and Grow Rich", where he proposed that the mind has a subconscious layer that can be trained to believe in one's success. This is done through repeated affirmations and visualizations.

The process involves stating a specific goal or plan out loud twice a day and visualizing it. This could be a desire for a certain amount of money, a career goal, or any other personal objective. The key is to be specific about what you want and how you plan to achieve it.

The repeated affirmations and visualizations are believed to influence the subconscious mind, which in turn influences behavior, habits, and actions. This is why auto-suggestion is often used in personal development and goal setting.

Remember, the effectiveness of auto-suggestion largely depends on the individual's belief and commitment to the process. It's not a magic solution, but a tool that can help you align your subconscious mind with your conscious goals.