If you must sell to a man and a woman together, how can you keep them both engaged in the selling process?

When selling to a man and a woman together, it's important to engage both parties in the selling process. Here are a few strategies:

1. Understand their individual needs: Men and women may have different shopping preferences and needs. Understand these differences and tailor your approach accordingly.

2. Personalize the experience: Use the information you have about their preferences to create a personalized shopping experience. This could involve showing them products that align with their interests or explaining how a product or service can meet their specific needs.

3. Involve both in the conversation: Make sure you're addressing both parties during the conversation. This can help ensure that both feel involved and valued.

4. Provide excellent customer service: Good customer service can make a big difference in keeping both parties engaged. Be attentive, responsive, and helpful.

Remember, the key is to make the shopping experience enjoyable and beneficial for both parties.