- In 2004, LEGO was on the brink of bankruptcy, suffering losses of $300 million.
- The company was struggling to revive the popularity of their existing product and brand.
- Typical innovation efforts were not sufficient to save the company.
- LEGO hired a new CEO and underwent restructuring.
- The company embraced innovation to revive itself.
- By 2015, Forbes nominated LEGO as the most powerful brand in the world.

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