- Toy maker tapped into loyal and creative fan base.
- Hired adult fans of the LEGO brand for design team.
- Began using crowdsourcing for new toy kit ideas.
- Adopted open innovation policy with LEGO Ideas portal.
- User feedback on online platform generated hundreds of new product suggestions annually.
- Used innovative techniques like social media and peer selection to encourage fan contributions.
A tour through the systems used by design firm and idea factory IDEO provides an insider's view of h...
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