Show me a positioning framework

A commonly used positioning framework is the STP Model, which stands for Segmentation, Targeting, and Positioning.

Segmentation: This is the process of dividing a broad market into distinct groups of buyers who have different needs, characteristics, or behaviors. These segments could be based on demographics, psychographics, behavior, or geographical differences.

Targeting: After the market has been segmented, the business needs to decide which of these segments it can serve most effectively. This involves evaluating each segment's attractiveness and selecting one or more segments to enter.

Positioning: This is the process of arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers. It involves differentiating the company's offering from competitors and creating a unique and valued place in the customer's mind.

Remember, the goal of this framework is to deliver the right message to the right audience at the right time.