Tell me more about commercial teaching in challange sale

Some potential obstacles a sales representative might face when applying the concepts from The Challenger Sale could include resistance from customers who are not open to having their assumptions challenged, difficulty in understanding the customer's business well enough to reframe their thinking, and challenges in scaling the teaching approach across different customers. To overcome these obstacles, sales representatives could invest in understanding their customers' businesses better, practice patience and persistence in challenging customer assumptions, and leverage well-scripted insights and diagnostic questions provided by their organizations to effectively scale the teaching approach.

The Challenger Sale model influences the way sales representatives approach their customers by encouraging them to take control of the customer conversation. This involves leading to their unique strengths, challenging customer assumptions, catalyzing action, and scaling across customers. Sales reps are encouraged to understand their part of the customer's business well enough to reframe the way customers think about their business. They are also taught to build a compelling commercial argument for why taking action matters. This approach differentiates them from the competition and translates into sales.